Arouh is a powerhouse at Entertainment Studios Networks, burning the midnight oil to negotiate landmark distribution deals. She struck an agreement with Comcast this year that stretched across the ESN and Allen Media Group portfolio. The deal follows last year’s victory of returning Weather Channel to Verizon Fios after a four-year hiatus. Arouh also brought the ESN portfolio of programming to the Middle East and North Africa television markets for the first time this year. She is optimistic that the COVID-19 pandemic and stay-at-home orders will actually end up being positive for women in the workplace. “The good news is that we are experiencing proven new approaches to productivity while working remotely during the COVID-19 pandemic including flexibility and digital connectivity,” Arouh says. “Companies will have no other choice than to foster a culture supporting employee flex programs for all genders to ensure progress for women continues to avoid the potential of reversion.”
What is one of your proudest moments during the pandemic? Our new partnership with Comcast and Xfinity. We secured a content carriage arrangement that extends terms for The Weather Channel and 14 broadcast stations and includes distribution of our networks Comedy.TV, Recipe.TV and JusticeCentral.TV on X1.
Some research has suggested COVID-19 may set women in the workplace back half a decade. How can we ensure the progress made isn’t erased? Companies need to begin exploring progressive options and solutions now. An initial first step is to involve executives and employees in this critical discussion. The good news is that we are experiencing proven new approaches to productivity while working remotely during the COVID-19 pandemic including flexibility and digital connectivity. Companies will have no other choice than to foster a culture supporting employee flex programs for all genders to ensure progress for women continues to avoid the potential of reversion. Impactful programs may include an annual allocation of flex days per year, creating full-time remote positions to accommodate working mothers and fathers to manage childcare or other matters equally without any repercussions. Millennials and Gen Zs are placing more emphasis on quality life work and opt to work only for companies that offer teleworking and flex programs.
If you were a teenager attending virtual classes right now, what advice would you give yourself? Connect with a minimum of two classmates per class by Zoom on a regular basis to provide support for one another.