In an unprecedented time of COVID-19, Regis and his team were able to support clients while still running advertising sales strategy and revenue for HGTV, ID, Animal Planet and DIY Network. Even though ad spend across the industry was down overall, Regis was able to advertise through HGTV’s quarantine-produced shows and launch product integrations. Looking ahead, Regis is gearing up for the launch of the Magnolia Network, coming in 1Q21. To best embrace diversity in our industry, Regis says we need to come to a conclusion on what diversity actually means. “It’s been co-opted over the years to include a very wide group that then pushes down the advancement of the initial targeted beneficiaries,” he says.
The conversation about racial injustice in 2020 has been… way too much talking and very little action.
In what ways can companies best show a sincere commitment to diversity and inclusion?
Aggressive Hiring. Active Mentorship. Promotion into revenue and/or strategic business roles. Leadership responsibilities.
What initiatives in our industry best embrace diversity?
Coming to a hard decision on just what diversity actually means. It’s been co-opted over the years to include a very wide group that then pushes down the advancement of the initial targeted beneficiaries.