Years in Cable: 20+
Education: BA, St. John’s University
One Word that Best Describes Me: Fair
The theme of this year’s pitch from Scripps to Upfront media buyers is “environment matters.” The point this ace sales team is trying to reinforce: Remember where our audiences are watching—often when they are in buy-friendly mode. Stephens leads sales efforts across the surging home category, Grinthal focuses on food, Regis handles the retooled Travel Channel and the rising Great American Country, and Steinlauf puts it all together. At the NY Upfront, Steinlauf rolled out data affirming the favorable demographics for Scripps. “We are a life stage company,” he said. “When people are ready to engage in travel, home renovation and cooking, they become huge fans of ours.”
What inspires you most about this industry? Communication is at the heart of the human condition, and media has the major seat at the table.
What product or service could you not live without? NBA League Pass. My sons are athletes, and there is a point most nights where we spend time together watching multiple games.
What does the future look like for skinny bundles and flexible packaging? It will grow, but there will have to be a more elegant way for the consumer to manage the various bundles/offerings.