The Why? Under Rolón’s strategic direction, ESPN has rallied around serving multicultural audiences and played an integral role in the development of their content strategy to reach bilingual Hispanics consuming sports content across platforms. These efforts have led to three important milestones in ESPN’s efforts—sweeping the three Spanish-language categories of the 2021 Sports Emmys, the creation of ESPN+ Más and company-wide content offerings for Hispanic LatinX Heritage Month. Rolón also serves as an advisor to ESPN’s senior leadership team on matters of representation.
He Says… “We believe that having diverse perspectives fuels innovation, business excellence and a sense of belonging for all.”
How inclusive is your recruitment and talent development? We approach equity and inclusion as long-term commitments. We believe that having diverse perspectives fuels innovation, business excellence and a sense of belonging for all and so in our recruitment and talent development strategy we are laser-focused on continuing to accelerate our efforts.
First event attended IRL when live reopened? Of course I went to the old neighborhood and watched a Yankees game in person.
Organization you’re proud to support? I’m fortunate to serve on the board of two organizations: NAMIC, which has been instrumental in the cable and media space as an advocate for diversity and the career development of so many leaders in the industry and Partnership With Children a non-profit that provides expert mental health services to children in the NYC public school system.