Beth Plummer

A change leader in ad sales, Plummer spurs growth by developing innovative strategies and tactics while seeking potential revenue sources beyond linear television. She says the industry needs to create the types of workplaces the next generation of talent desires. “Two of the key things I see lacking are flexible work hours and flexible workspaces that would allow employees to rebalance their personal and work lives as they pass through various stages of their lives,” she says.

What specifically does your company do to support and elevate the women who work there?
Charter does a lot to elevate employees, including women. For example, the company recently launched a Business Resource Group for women, which provides support and professional development. Charter is also a big contributor to Women In Cable Telecommunications (WICT); it pays WICT membership dues for employees and also sponsors many of the organization’s development programs, including this year’s Leadership Conference.

How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
There’s a lot of competition for talent in the marketplace—for men and women—especially as the tech companies continue to grow and innovate. Our industry needs to do a better job creating the kind of workplaces where new generations of talent want to work. Two of the key things I see lacking are flexible work hours and flexible workspaces that would allow employees to rebalance their personal and work lives as they pass through various stages of their lives.

What advice would you give your 13-year-old self?
I would tell my thirteen-year-old self to dream big, but be flexible. Make good decisions on the paths put in front of you.

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