Beth Plummer

Heading up ad sales for 16 markets across the southeast, Plummer oversees a team of more than 600. Colleagues say she has a knack for identifying and mentoring the next generation of leaders at Spectrum Reach, Charter’s advanced advertising arm. Her many accomplishments include the launch of a new sales support model as well as leading ad sales for Charter’s news networks. Her list of inspirational women includes former Time Warner Cable Syracuse president Mary Cotter. “Her focus stretched beyond just our business as she was also very involved in the local community, yet she still found time to be both a great coach and mentor to her team,” she says.

What are your thoughts on the industry’s current response to the Me Too movement, and its treatment of men who have been accused of sexual harassing and/or assaulting women and men?
Are there other steps you feel should be taken? I believe major cultural and human rights movements happen because it’s time for them to happen and the Me Too movement is a prime example of that. However, I can honestly say I’ve never been harassed in the professional workplace by a male (or female) co-worker. I’ve had the pleasure of working with some terrific men and women in the cable business. This movement deserves the focus it’s getting across all industries. In addition to this movement, I believe we need to continue to focus on equal opportunity and equal pay for women in the industry.

Who is an inspirational woman you admire, and why?
Early in the 1990s I had the pleasure of working for Mary Cotter, who at the time was the President of the Syracuse Division of Time Warner Cable. I admire a lot of women but Mary is at the top of the list. At that time, she was one of only a handful of women in power in the industry and I learned a great deal from her about all facets of the business. Her focus stretched beyond just our business as she was also very involved in the local community, yet she still found time to be both a great coach and mentor to her team. Mary had great operational and people skills and, to this day, has had a strong influence on my career.

What’s been the most dramatic change in your sector of the business today vs. three years ago?
I work in the local ad sales side of the cable business and change is constant. I believe the most dramatic change has been the proliferation of video content on other platforms – desktop, mobile, OTT to name a few – and the impact of how the ad dollars have followed. TV advertising is still king in terms of brand building and influence, but viewers are now able to consume TV in many different ways. At Spectrum Reach, we have advertising solutions to help our clients reach viewers across all these platforms. Our goal is to eliminate the noise and confusion for our clients by providing them with the best TV and advanced advertising solutions to reach their audience, in turn making Spectrum Reach their marketing platform of choice.

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