Adlam looks forward to the launch of several series and new talent on HGTV and DIY Network in 2018-19, after successfully navigating the Scripps/Discovery merger. As an immigrant, Adlam strongly believes in mentoring programs because, she says, it’s important to be a living example of hope during one’s professional journey. “We can do even better when it comes to representing people from diverse backgrounds in all aspects of the business, especially when it comes to presenting them on television in positive, life-affirming ways,” she says.
In what areas should the industry step up its efforts with regard to diversity and inclusion?
We still have work to do on the inside and the outside of our “house.” Certainly, with voices in organizations like NAMIC and WICT raised in unison and solidarity, we are making some strides. However, we are not always where we need to be in terms of identifying, welcoming and developing the next generation of leaders. We need creative approaches if we want to find and incubate new talent in front of and behind the camera. We can do even better when it comes to representing people from diverse backgrounds in all aspects of the business, especially when it comes to presenting them on television in positive, life-affirming ways. As an industry, we know the importance of doing these things for the strength our businesses and the industry. If we want the “next big thing,” we cannot conduct business as usual. We can win more by playing a different game.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
It’s a combination of things: the democratization and proliferation of content, the sheer volume of talented storytellers and stories that are ready to be told, the number of available platforms and the willingness of the audience to go wherever the content and the talent goes – on or off the screen.
If there were a reality show based on your office, what would it be called?
“The HGTV Press Whisperers of Chelsea Market”