Amy Winter

Things are looking up at Up, thanks to Winter’s skillful handling of the network’s comprehensive rebrand and reposition. Not only did the new “We Get Family” tagline marry well with Up’s family-friendly original fare including “Bringing Up Bates” and “Growing Up McGhee,” plus new acquisitions “Parenthood” and “Gilmore Girls,” it aged down the network’s audience by nearly a decade. Winter also broadened Up’s digital reach with the inspiring “Uplift Someone” videos. “I am inspired by all the powerful women leading network brands and creative content. I believe many more boards would benefit from female voices at the table across all sectors.”

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