Hoffman’s vision and execution helped reposition Starz as a destination for diverse original programming. She led the way with its brand transformation, launching a masterbrand strategy for the network that involved integrating the Encore services into the new Starz, as well as launching the highly successful Starz app. Hoffman half-jokes, “Cord-cutting and stacking combined with the accelerated pace of video production makes me wonder if people ever look up from their screens.”
Who is an inspirational woman you admire, and why?
I’m a huge fan of Jane Fonda. I admire her as an actress, a comedian and as a fearless political activist and advocate for women’s rights. Her workout videos are amazing, as well.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
Cord-cutting and stacking combined with the accelerated pace of video production makes me wonder if people ever look up from their screens.
If there were a reality show based on your office, what would it be called?
“It’s Always Sunny in Santa Monica”
