With Starz expanding the breadth of its original series, Hoffman orchestrated a new brand strategy aimed at repositioning the channel as a destination for acclaimed programming. Her work building diverse and passionate viewership for shows including “Power,” “Outlander” and “Ash vs Evil Dead” has helped establish Starz as a force in the age of “peak TV.” Hoffman hasn’t slowed down since earning Cablefax’s 2016 Social Media Marketer of the Year honors, and her relentlessness is reflected in her favorite current TV character: Laura Moon from “American Gods.” “Even as a dead girl, she kicks ass and takes names,” she says.
Who is your favorite current female TV character and why?
Laura Moon from “American Gods.” Even as a dead girl, she kicks ass and takes names.
What famous woman, living or deceased, would you like to have dinner with?
I would have loved to have an early dinner at Katz’s in NYC with Nora Ephron. Fans of “When Harry Met Sally” will appreciate the reference.
Best advice for relieving stress?
Reading, cooking and – wait for it – arranging flowers are top stress relievers in my life.