Freddy Rolon

Rolon recently took on the role of VP/ GM of ESPN Deportes and this past year has worked to integrate ESPN and ESPN Deportes content across platforms. Successes include the growth of bilingual content on and, collaboration between the two sites on content, programming and marketing, and coverage of significant events like Super Bowl 50, the MLB game in Cuba and the UEFA European Championship. Looking ahead, Rolon will leverage additional ESPN assets, including its new Mexico City studios, and further engage the bilingual Hispanic audience that navigates across the company’s platforms. He envisions universal authentication as the technology that will benefit cable in the next year. “If we can get to a simpler solution to sign-in and usage across apps and devices, it would be a huge benefit to our audiences and to the industry.”

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