Jessica Rodriguez

Rodriguez’s passion for the Univision brand fuels her efforts on all fronts. Her input was pivotal in developing and launching the “Todo Es Posible” brand campaign, which spans broadcast, digital, social media and experiential extension. And in May, “Tu Gente, Tu Voz,” her local news branding campaign, rolled out to emphasize Univision’s connection with its local media teams in 126 local TV and radio stations across the country. Rodriguez also led a promotional deal to broad- cast two Netflix series, “Narcos” and “Club de Cuervos,” on Univision. Given her love of all things Univision, her idea of a personal election campaign slogan might not be surprising. She says, “If I could be a little biased, I believe Univision’s marketing platform could serve as a great slogan ‘United we stand, together we grow’.”

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