In addition to orchestrating Univision’s marketing platform—and marketing functions across the company, including the Univision Agency—Rodriguez oversees the company’s research division. Whether developing “Todo Es Posible” (“Everything is Possible”), an inspirational brand campaign, spearheading local news branding campaign “Tu Gente. Tu Voz” or striking an unprecedented promotional deal for broadcast rights to Netflix original series “Narcos” and “Club de Cuervos,” Rodriguez is always finding ways to connect viewers with the brand by remembering her roots. She says she’d tell her younger self, “Who you are in 20 years will be made better and will seem better because of that unique perspective that you bring to the table of having been a girl from the inner city. It’s not something to be ashamed of. In fact, it’s actually going to be such a wonderful plus for you.”
