Responsible for defining UCI’s marketing platform and functions, Rodriguez heads up promotional, creative and media inventory across the company’s broadcast, cable, radio and digital properties. She was recently behind the new local news branding campaign, “Tu Gente. Tu Voz,” which highlighted the deep connection the company’s media teams have with the communities they serve. She also spearheaded the implementation of a powerful new Univision Network on-air look and tagline, “Univision. La Que Nos Une” (The One that Unites Us), which launched this spring. Rodriguez sees the proliferation of choice as the most dramatic difference within her business in the last few years. “It takes on different forms—from the incredible and vast choices in programming across cable, SVOD, OTT, etc. to the choices around cutting the cord and skinny bundles. Now more than ever, there is a curation of content never before seen. It requires more creativity, innovation and risk taking than ever before.”
