YouTube Follows Netflix

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YouTube is stealing a page from the Netflix playbook by displaying messages to users experiencing slow connections. Like Netflix, the message blames the ISPs for the connection issue. After getting a message that reads “Experiencing interruptions?” users can click the “find out why” button that would take them to Google’ s new Video Quality Report Web page, which features video quality information from the user’s ISP. It also provides a comparison between other ISPs in the user’s area and ranks providers as either “HD Verified,” “Standard Definition,” or “Lower Definition” based on the average performance when playing a YouTube video. Netflix’s campaign—or “test” as the company called it—ended a few weeks ago, following Verizon’ s cease-and-desist letter. YouTube’s move came as the FCC works to rewrite Open Internet rules (initial comments due next week).

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