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Cable might soon increase its monetization of WiFi, Bernstein Research analysts wrote in a research note Mon. Even without an explicit fee, implicit monetization is possible, using WiFi access to upsell higher tiers of fixed broadband service, the analysts said. Both Comcast and Time Warner Cable exclude their lowest-tier broadband subs from free WiFi access today. Meanwhile, cable WiFi won’t be competing with cellular services, at least not any time soon. From the supply side, though cable’s WiFi deployment is “in the process of rapid scaling, it will never be able to provide the ubiquitous, seamless coverage provided by cellular service,” the analysts said. Cable largely share that sentiment, with execs repeatedly citing their WiFi services as complementary to cellular.

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