JSA Defense

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FCC chmn Tom Wheeler said the agency’s action in March on broadcast JSAs shouldn’t have been a surprise to the industry. “Stations have been on notice of potential regulatory action on JSAs since 2004 when the Commission first started a proceeding proposing to attribute JSAs where 1 station sells 15% or more of the weekly advertising time on behalf of another station in the same market,” Wheeler wrote in a letter to Sen Mary Landrieu (D-LA) last month and that was released Fri. The senator had written expressing concern that the FCC’s decision to count JSAs between TV stations as ownership interest will force many existing agreements to be unwound. Wheeler noted the 2-year compliance period and a waiver process. NAB has challenged the FCC’s vote to restrict joint sales agreements and its new processing guidelines for local TV applications proposing sharing arrangements in the DC Circuit.

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