Despite his reputation—earned or not—for planning to jazz up CNN, the cable news network’s chief Jeff Zucker Friday at TCA scotched reports of Jay Leno coming aboard for a late-night gig “anytime soon…it’s just not where our priorities are….” The main job, as it’s been for years, is changing the public’s perception of CNN, returning its once-stellar reputation and top ratings. For Zucker, part of the formula is continuing to add series and documentaries.

In ’14 CNN will carry 8 series, up from 3 in ’13. Joining Anthony Bordain and Morgan Spurlock will be primetime series from Robert Redford and Tom Hanks “and a full slate of films.” But, “We will never ever get out of making sure we are there for news… primetime will continue to be the home of news and talk,” he promised. And “first and foremost” Zucker wants “CNN [to] remain true to its news and journalistic background.”

Another element, he said, is adding “a little bit more passion” to CNN programming. Acknowledging cable news nets on the left and right, although not naming them, Zucker said, “I think CNN needs to be looking out for the rest of us… that doesn’t mean you have to be politically partisan, but that means you can… bring passion.”

The Daily

Subscribe

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.