Research

44% of consumers watch at least five videos online each day.

56% of people spend most of their social media time on Facebook, while 18% prefer Instagram.

47% of people watch more videos on Facebook while 41% do so on YouTube. Only 8% watch the most on Instagram.

70% of people often visit the publisher’s website after watching a video.

(Source: 2018 PROMO Online Video Statistics and Trends)

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