It’s a well-known internet truism: “Don’t Feed the Trolls.” Yet in a bold campaign designed to co-opt the social media conversation, truTV did exactly that. By engaging, seizing, and re-directing the Twitter “haters,” truTV seemed to do the impossible and steered the conversation towards positivity. Over 7 days the network responded to +28,200 unique Twitter authors. The campaign worked, and positive social sentiment went through the roof.
By kschaeffer | April 3, 2017 |