truTV – #truTVisAThing brand awareness campaign

It’s a well-known internet truism: “Don’t Feed the Trolls.” Yet in a bold campaign designed to co-opt the social media conversation, truTV did exactly that.  By engaging, seizing, and re-directing the Twitter “haters,” truTV seemed to do the impossible and steered the conversation towards positivity. Over 7 days the network responded to +28,200 unique Twitter authors. The campaign worked, and positive social sentiment went through the roof.

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