TruTV bucked the trend of ignoring Twitter negativity and instead created a bold campaign that turned it to their advantage. When the expected snarky tweets started rolling in concerning truTV’s March Madness coverage, the net responded with a storm of pre-planned and yet very human responses, owning the conversation and transforming the bad into good. The scope and coordination of the plan was remarkable, utilizing 30+ people using 800+ creative units and responding tens of thousands of unique Twitter authors over just 7 days.

The Daily

Subscribe
Tuesday–December 23

CFX Review: The Five Industry Stories that Defined 2025

Sometimes, to look forward, you’ve got to look back. As we head into 2026, the CFX editors reflect on the year that was, recapping what they believe were the five biggest stories of the past 12 months.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 16
Cablefax 100 Awards 2026 CFX100 2026 | Nomination Deadline
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.