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EPIX – America Divided

Wanting to create awareness for their new docu-series America Divided, EPIX decided on an authentic and resonant approach.  Engaging only three influencers to create content relevant to their fan base, Using Facebook, Instagram and Twitter, 29 pieces of content garnered 40K engagements and 3 million impressions. As a result, EPIX’s overall social metrics dramatically increased, and America Divided was the 3rd most-watch program on EPIX in its premiere month.

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