Comcast – Xfinity X-1 – Hooking Up Grandma’s House

Grandkids dreading the technological abyss that is most Grandparents’ homes formed the basis for this clever ad to promote Xfinity’s at-home cable/internet package. The extended version viewable online is so well crafted it’s impossible to tell if it was scripted or not – as the interactions between the spot’s main players consistently feel genuine and even heartwarming. Best of all, it re-introduced the phrase “Merry Christmas you filthy animal!” into the Christmas lexicon.

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