Not every campaign is enormous, or has to be. Utilizing an elegant soft-touch “portfolio” booklet containing a pre-loaded 7” video screen programmed to automatically play when opened, Comcast’s very personal and very high-end method to engage campus IT administrators was elegant, effective, and surprisingly cheap. The package extolled the virtues of XFINITY’s OnCampus service for students, and effectively communicated the idea of a premium product from a premium provider.

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Friday–September 26

Expo Buzz: AI Demos Pack the SCTE TechExpo25 Show Floor

There’s plenty of hype over artificial intelligence and even more pressure to make sure the technology is being used to its fullest, but it’s often difficult to understand what that really means. A bevy of companies will be hoping to break it all down at SCTE TechExpo25 next week in D.C.

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