BuzzFeed – XFINITY Movers Edge with BuzzFeed

Be it for work, school, or family, Millennials change their residence often. Comcast’s “Movers Edge” service for existing Xfinity customers is aimed at retaining those movers, and a partnership with Buzzfeed that included social posts, tips & advice videos, and a co-branded long-form video was overwhelmingly successful. Garnering 8 million views and generating a 93% overall positive sentiment for the service, Comcast got the good word out and expects a substantial return in awareness.

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