Upfronts

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Fox Cable touted Wed that it has wrapped upfront negotiations, but it's not alone. Viacom finished several weeks ago, and Turner completed TNT, TBS, Adult Swim and truTV deals. We hear that Discovery Comm's approx 80% done. Meanwhile, buyers are still negotiating with ABC and NBC, buoying hope that mucho dollars are finding their way to cable. At Fox Cable, Nat Geo Channels and FX were standouts, while the Turner Nets are said to be on the top-end of the entire TV market in terms of CPM increases ( AdWeek pegged CPM increases at 7-8% for the entertainment nets). Viacom is said to have seen CPM increases in the 3-7% range and low double-digit increases in volume.

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