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Joint owners including Comcast, Disney and News Corp have pulled Hulu off the auction block following reported bids from interested parties such as Google and DISH. "Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path and even greater success," read a statement. As of early July, the site counted approx 875K Hulu Plus subs. Miller Tabak‘s David Joyce noted how Hulu’s ownership structure is marked by divergent opinions on windowing and ads, but said the site "should survive as monetization is increasing, but it might need a more consensus approach toward content availability and advertising."

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