USA launched the next phase of “USA Sync,” the first live second screen content syndication platform. The service allows fans to engage with show content through voting and polling activations that relate to what fans see on-air. It also allows “gamification,” enabling fans to play 2nd-screen games closely tied to on-air content. The social activations encourage fans to commune around on-air shows. The net uses Watchwith's metadata syndication platform to enable its in-house producers to create and distribute the platform.