On the Circuit

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Time Warner Cable Media, which remains an outlier when it comes to cable operators hosting upfront events, held the first of 3 at L.A.'s Vibiana Wed night (it will also hold events in Dallas and NYC). Interestingly, TWC used the occasion to honor the late L.A. Lakers owner Jerry Buss, widely credited with reinvigorating the NBA with his introduction entertainment-oriented flourishes (The Lakers were the 1st to introduce cheerleaders, for example). TWC Media chief Joan Gillman, along with other execs like TWC Sports pres David Rone, were on hand to schmooze agencies and advertisers while promoting the new “That's How” tagline to emphasize multiplatform ad opps. — SCTE is teaming with CableLabs to host a DOCSIS 3.1 engineering pre-conference symposium on Oct 21 at Expo. The event will address issues including the downstream physical player, the downstream convergence layer, as well as the preparation of cable nets for the specification and an overview of MSOs' deployment plans.

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