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Disney Interactive announced the launch of 10 Web series Thurs. “We've embraced digital in all of our businesses,” said co-pres James Pitaro. “Quality content has never been more important.” Meanwhile, he said the company's vast reach (more than 100mln US consumers a year and more than 500mln Facebook likes) lets digital marketers use cross-channel targeting, integration and amplification to reach audiences. A few programming highlights: “Blank: A Love Story” features an unpainted vinyl collectible toy who embarks on an adventure. “Citizen Kid” profiles kids doing extraordinary things in their communities, and “That's Fresh with Helen Cavallo ” stars the Disney Junior host preparing meals for the whole family. Pitaro also announced that since the company has partnered with YouTube, it has garnered more than 2bln video streams, with viewership up 263% YOY. It's also partnering with music video Vevo to produce the series “Unfiltered with Cole Plante,” about a 16-year-old superstar dance deejay. Disney Interactive is also committed to gaming with Disney Infinity, which combines Disney and Pixar characters in an interactive gaming world. It will roll out across all platforms and be available for online sponsorship. He also gave advertisers a sneak peak of a new video app launching next week called “Story,” which combines video, mobile and social sharing capabilities. It will “turn everyday moments trapped in your cell phone… into beautiful stories that everyone can observe and share,” Pitaro said.

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