Cable companies have quietly started rolling out their low-cost broadband offerings as part of the Connect2Compete program to close the broadband adoption gap. Last week, Cox kicked off its expanded participation in the pilot of the program. Cox, which was the 1st to pilot C2C in San Diego, will expand the pilot to families with children enrolled in the federal free school lunch program in 219 schools in RI, OK, GA, LA and CA. Time Warner Cable launched the pilot program, dubbing it "Starter Internet," across its footprint earlier this month, partnering with 400 schools. Qualified households with a child enrolled at a participating school can sign-up through Nov 30. Under C2C, ISPs make service available to low-income HHs for $10/month for up to 2 years. "The Internet plays an essential role in the lives of Americans. Time Warner Cable is working hard to ensure that everyone has access to broadband, especially households with children who risk falling behind their peers in digital literacy," Peter Stern, TWC evp and chief strategy officer, said in a statement. "In this case, doing good is also good for business, as we hope this program will help families who are currently offline understand the importance of, and appreciate the benefits of, an Internet connection." Connect2Compete is a national nonprofit bringing together the private sector, community leaders and foundations to help advance broadband. Various ISPs including Charter, Cablevision, Cox, TWC and Suddenlink are participating. ISPs are rolling offerings out on a market-by-market basis this fall, with no set start date, according to an NCTA spokesperson. By Jan, C2C has said the program will expand to all 50 states. Comcast, which was required to offer low-cost broadband per the FCC‘s NBCU conditions, is in the 2nd year of its Internet Essentials offering. Eagle Comm in KS launched the $10/month Connect2Compete initiative in the 30 communities it serves in Apr. What happens after the C2C pilot period ends? "We are hopeful that C2C will help improve broadband adoption in our country. We’ll be monitoring the program closely as it expands and will determine future plans based on those results," Cox said. "Our commitment to the community will continue regardless. Cox’s participation in C2C is an extension of the investment we have made in the communities where we provide services."