Sundance Channel joined with Suburu for an exclusive product integration and branded ent campaign tied to net series "Ludo Bites America" (Tues), in which restaurateurs Ludo and Krissy Lefebvre will travel in a Suburu Outback to open their pop-up eatery for 1-night culinary stands in cities across America. Also included: 5 vignettes tied to themes such as adventure, passion and social responsibility. — An Interactive Advertising Bureau survey found that 63% of brand marketer respondents have increased their mobile ad spend over the past 2 years, with nearly 30% reporting a rise of more than 50%. 72% expect to boost their mobile budget over the next 2 years, while 35% foresee an increase of at least 50%. Most often cited as benefits of the mobile platform: immediacy, cost-effectiveness and increased engagement.