The latest in:
Tubi
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Premium Content
05/14/2025
Why Now? Fox Embracing Imminent Entrance in DTC
Fox Corp. President/COO John Nallen and the rest of the company’s leadership no longer have to dance around questions on whether a direct-to-consumer product is on the horizon. That doesn’t mean the goalposts haven’t shifted, though.
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Premium Content
05/07/2025
Tubi’s Turn at IAB NewFronts
Tubi spent time at the IAB NewFronts in New York flaunting its new interactive ad formats and technology partnerships
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Premium Content
03/20/2025
Tubi Digs into Streaming
Streaming is a welcome distraction for viewers, but advertisements continue to be a burden.
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Premium Content
03/19/2025
Super Bowl Boosts Streaming in Nielsen’s Gauge for February
While time spent watching television dropped from January to February, a record Super Bowl was a big factor for the streaming category in Nielsen’s monthly “The Gauge” report.
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Premium Content
03/03/2025
Fox’s DTC Expectations
Fox is finally getting ready to join the DTC arena later this year, but it’s not looking to compete on the frontlines of the streaming wars.
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02/13/2025
In the Wild: Super Bowl Commercials
Considering this year’s big game was a blowout by halftime (congratulations to CFX’s Eagles fans), it left others—especially those rooting for the Chiefs—more time to scrutinize every advertisement.