The latest in:
On Addressability
-
Premium Content
09/15/2020
On Addressability
Founding members of ad initiative “On Addressability” released a playbook designed to help distributors, programmers, media buyers and advertisers “turn on” addressability and take full advantage of their addressable advertising capabilities.
-
Premium Content
07/31/2020
Discovery Joins On Addressability
Discovery is joining the On Addressability initiative with distribution partners Charter, Cox and Comcast to enhance its addressable capabilities across its portfolio of 18 networks.