The latest in:
Nicolina O’Rorke
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Premium Content
07/06/2022
Nielsen Says Marketers Aren’t Maximizing ROI
In its first ROI Report, Nielsen found almost half of marketers aren’t spending enough in a channel to get maximum ROI. The report is broken into three issues for advertisers, agencies and media sellers, and revealed 36% of media channels deliver above-average returns for both revenue and brand metrics.
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Premium Content
07/06/2022
Reactions to RSN Streaming Apps, Plans for Improvement
This summer has brought a lot of sunshine and the introduction of a number of RSN-focused streaming services. It’s still early days, but users are spending plenty of their poolside time online commenting on their experiences.
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Premium Content
07/06/2022
FCC Oks Emergency Provisions for Wireless
The FCC released an order Wednesday aimed at protecting consumers and businesses from wireless outages in the event of and in the aftermath of natural disasters.
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Premium Content
07/06/2022
USDA Wants Pause on Buy America Provision
USDA’s Rural Development team has requested a 6-month waiver on its implementation of the Build America, Buy America Act, pushing back its deadline to October 2023.
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Premium Content
07/06/2022
People
Sabrina Caluori was promoted to EVP and Head of Marketing and Brand Strategy for Nickelodeon . She’ll also manage creative marketing and supporting content for Nick content made for Paramount+ . — OpenVault
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Premium Content
07/06/2022
Rooke Named Comcast Ad President
After Marcien Jenckes left his role as President of Comcast Advertising to head the new jv between Charter and Comcast, James Rooke was selected to fill his previous position.