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Michael Lawrence
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   Premium Content11/01/2018 IAB Releases Advanced TV Buyer’s GuideThe Interactive Advertising Bureau (IAB) released its “Advanced TV Attribution Buyer’s Guide,” designed to provide buyers with an overall understanding of attribution, how it works, and best practices. 
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   Premium Content11/01/2018 IAB Releases Guide on Attribution Best PracticesThe Interactive Advertising Bureau (IAB) released its “Advanced TV Attribution Buyer’s Guide,” designed to provide buyers with an overall understanding of attribution, how it works, and best practices.