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04/03/2009
Set-Top Advances Could Drive Addressable Ads
The use of the set-top box as a cutting-edge advertising tool for tracking consumer behavior and eventually driving interactive advertising and marketing strategies is gaining momentum. Interactive products being launched in EBIF, voting and polling functions, and collecting valuable data from consumers via the set-top are pushing initiatives such as the joint venture Canoe to […]
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04/03/2009
Murdoch: Monetize Online Content
News Corp. CEO Rupert Murdoch talked generally about the economy, politics and cable at yesterday’s CableShow general session. In regards to the economy, he was pessimistic. "I think the long term situation is still very dangerous," he said, adding that he doesn’t expect the bear market to ease up for another year or two. Regarding […]
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04/02/2009
Cable Show General Session Focuses on Innovation, Economy
Embracing technological innovation and withstanding the economic downturn were the two major topics fleshed out by cable and entertainment execs during Thursday’s General Session. "Technology is a friend, not a foe," said Robert Iger, president and CEO of Walt Disney. "We believe we have to look at technology as a means of maximizing opportunity. On […]
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04/02/2009
Cable Show: European Cable Wages Speed War
While U.S. cable operators focus on the broadband stimulus package and online video issues, European cable operators have different concerns. At a Cable Europe breakfast today, Manuel Kohnstamm, managing director, public policy and communications, for Liberty Global Europe, said European cable operators are engaged in a race to provide the fastest Internet speeds. "Up until […]
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04/02/2009
Cable Show Interactive Panel
tru2way is here, meaning not only at The Cable Show, but also in deployment. "It’s been a long road …. This is a great milestone to sit here and say we made it," Sherisse Hawkins, vice president of software engineering for Time Warner Cable, said Wednesday during the panel, "A New Way There: Cable’s Interactive […]
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04/02/2009
Cable Show: Wireless, Online Video Front and Center at Opening Session
The cable industry’s path to expanded bundled services will widen with the inclusion of two key services – wireless and online video. Those two rising stars were front-and-center conversation at the Cable Show’s opening session Wednesday. And though quality customer service, network reliability and price/value entered into the four speakers’ dialogue, it was wireless and […]