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*EBIF
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04/12/2012
Charter Ad Options Now Include Viewer Interactivity
Charter Communications will deploy FourthWall Media’s Ad Widgets interactive solutions to approximately 800,000 digital households in five markets, “providing the capability for interactive advertising and laying the groundwork for additional interactive capabilities for consumers,” the operator says. Ad Widgets is an end-to-end interactive-TV advertising solution built on CableLabs’ EBIF and SaFI standards, and tailored to […]
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04/10/2012
Cross-Platform Chat
Time Warner Cable Media's Chris Faw talks about how the company approaches cross-platform advertising as client needs evolve.
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Premium Content
04/10/2012
5Qs with Time Warner Cable Media's Chris Faw
Last month, Time Warner Cable Media launched Enhanced iTV, letting advertisers in the MSO's iTV-ready markets deliver targeted messages based upon the time of day. The launch expands TWCM's existing
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Premium Content
03/06/2012
Advertising
Cablevision 's advanced ad platform has delivered nearly 4bln impressions for advertisers, and last year alone executed more than 900 advanced campaigns for more than 600 advertisers. The MSO's suite
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02/24/2012
The Top 5 Tech Issues For Smaller Video-Service Providers
As the evolution of technology unfolds and continues to deliver unprecedented new user experiences across multiple platforms and devices, content and video services providers face myriad choices and competitive pressures. It is widely believed that the top five issues include: set-top device limitations, limited user interface options, back-end integration problems for varying systems, easily implemented […]
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01/23/2012
Charter’s Continuing EBIF Migration
Charter Communications is working with Atlanta-based itaas Inc., to deploy some 3.5 million Enhanced TV Binary Interchange (EBIF)-enabled set-tops within the cableco’s 24 Motorola systems. The partnership is not a new one; itaas developed the initial network architecture design and customized the EBIF platform software for Charter’s networks. Currently, itaas is performing the integration, certification […]