Charter Communications will deploy FourthWall Media’s Ad Widgets interactive solutions to approximately 800,000 digital households in five markets, “providing the capability for interactive advertising and laying the groundwork for additional interactive capabilities for consumers,” the operator says.

Ad Widgets is an end-to-end interactive-TV advertising solution built on CableLabs’ EBIF and SaFI standards, and tailored to Charter’s advertising sales management infrastructure. Once deployed, Charter Media say its advertisers will be able to deliver “relevant, engaging commercials to the consumer based on demographics or geography.”

Adds Charter Media President Jim Heneghan, "It connects businesses with viewers in real time on their televisions."

Charter Media’s core set of advanced and interactive capabilities includes:

>> Addressable Versioning: Enables Charter’s advertisers to deliver different variations of commercial overlays to their specific customer segments during the same interactive spot on the same network.  
>> Billboards: Provides advertisers with non-interactive overlays. When combined with Addressable Versioning, advertisers can deliver different variations of non-interactive overlays to their specific customer segments during the same commercial spot on the same network.
>> Telescoping: Provides an on-screen overlay that let viewers use their remotes to select and navigate to VOD to learn more about a product.
>> Request For Information: Adding a Request-For-Information option gives advertisers an extended brand experience with a consumer who can request a special offer via mail, email, immediate phone call or mobile text message.
>> Polling and Trivia: Viewers can express their opinions or answer trivia questions.

Some of  FourthWall Media’s other customers are Comcast Media Center, Time Warner Cable, Bright House Networks, Rovi, Motorola Mobility and DISH Network.

The Daily

Subscribe

5 Questions: Spectrum Mobile Three Years After Its Debut

With Spectrum Mobile celebrating its three-year anniversary this month, we caught up with chief mobile officer Danny Bowman to chat about its trajectory.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.