Charter Ad Options Now Include Viewer Interactivity

Charter Communications will deploy FourthWall Media’s Ad Widgets interactive solutions to approximately 800,000 digital households in five markets, “providing the capability for interactive advertising and laying the groundwork for additional interactive capabilities for consumers,” the operator says.

Ad Widgets is an end-to-end interactive-TV advertising solution built on CableLabs’ EBIF and SaFI standards, and tailored to Charter’s advertising sales management infrastructure. Once deployed, Charter Media say its advertisers will be able to deliver “relevant, engaging commercials to the consumer based on demographics or geography.”

Adds Charter Media President Jim Heneghan, "It connects businesses with viewers in real time on their televisions."

Charter Media’s core set of advanced and interactive capabilities includes:

>> Addressable Versioning: Enables Charter’s advertisers to deliver different variations of commercial overlays to their specific customer segments during the same interactive spot on the same network.  
>> Billboards: Provides advertisers with non-interactive overlays. When combined with Addressable Versioning, advertisers can deliver different variations of non-interactive overlays to their specific customer segments during the same commercial spot on the same network.
>> Telescoping: Provides an on-screen overlay that let viewers use their remotes to select and navigate to VOD to learn more about a product.
>> Request For Information: Adding a Request-For-Information option gives advertisers an extended brand experience with a consumer who can request a special offer via mail, email, immediate phone call or mobile text message.
>> Polling and Trivia: Viewers can express their opinions or answer trivia questions.

Some of  FourthWall Media’s other customers are Comcast Media Center, Time Warner Cable, Bright House Networks, Rovi, Motorola Mobility and DISH Network.