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11/30/2011
Adobe Acquires Ad Buying Company
Adobe Systems has entered into a definitive agreement to acquire privately held Efficient Frontier, a multi-channel ad buying and optimization firm. Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world’s largest advertisers, publishers and advertising agencies. The acquisition of Efficient Frontier will add multi-channel […]
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11/30/2011
Time Warner Cable Releases TV App for Android Tablets
Time Warner Cable now offers its TWC TV app for Android tablets. The free feature gives digital TV customers the ability to program their DVR, add favorite channels and use their Android tablet as a remote control. The app is available to all customers with set-top boxes or DVRs running the Time Warner Cable “Navigator” […]
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11/30/2011
Casa Sees Opportunity in Down-Market Technology
Even though Casa Systems was showing a converged cable access platform (CCAP) line card in a back room at the recent Cable-Tec Expo, which its Founder and CEO Jerry Guo said would be released in the first quarter of 2012, he seemed almost more excited about the company’s new small-form-factor cable modem termination system (CMTS) […]
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11/29/2011
Cisco: Most Cloud Traffic Not Caused by End Users
In its inaugural Cisco Global Cloud Index (2010 – 2015) issued today, Cisco estimates global cloud computing traffic will grow 12-fold from 130 exabytes to reach a total of 1.6 zettabytes annually by 2015, a 66 percent compound annual growth rate (CAGR). 1.6 zettabytes is approximately equivalent to 1.6 trillion hours of online high-definition (HD) […]
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11/29/2011
Unicorn Media Powers Dynamic Ad Insertion on Mobile Devices
Unicorn Media, a digital media management provider, is powering the delivery of ads to mobile devices and OTT devices for TidalTV, a video advertising platform, through its Unicorn ONCE technology. Unicorn ONCE facilitates TidalTV’s ability to work with its publishing partners across multiple platforms – such as smartphones, tablets, Roku, TiVo, smart TVs – in […]
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11/29/2011
ACA Likes Voluntary Encryption of Basic Tier for All-Digital Cable Providers
In October, the Federal Communications Commission issued a Notice of Proposed Rulemaking (NPRM) to seek comment on whether to retain the basic service tier encryption prohibition for all-digital cable systems. In its NPRM, the FCC tentatively concluded that allowing cable operators to encrypt the basic service tier in all-digital systems would not substantially affect compatibility […]