Unicorn Media Powers Dynamic Ad Insertion on Mobile Devices

Unicorn Media, a digital media management provider, is powering the delivery of ads to mobile devices and OTT devices for TidalTV, a video advertising platform, through its Unicorn ONCE technology. Unicorn ONCE facilitates TidalTV’s ability to work with its publishing partners across multiple platforms – such as smartphones, tablets, Roku, TiVo, smart TVs – in response to advertisers’ growing interest in reaching consumers wherever and whenever they consume video.

Unicorn ONCE is a patented technology that allows video publishers to deliver their content to any Internet-connected device with one step, then simultaneously allows for dynamic ad insertion and analytics across these same platforms. Unicorn ONCE allows ad platforms like TidalTV to reduce the complexity of managing and delivering ad inventory by allowing them to upload their ad content one time, then dynamically target ads in real-time across every platform.