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    04/08/2013

    Marketing

    AT&T U-verse and Music Choice are teaming for college marketing tour, “Let Your Colors Fly.” Music Choice will provide the music, complete with a live artist or DJ while showcasing its Music Choice

    By Cablefax Staff

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    04/08/2013

    Upfront

    GMC , which previously announced it will change its name to UP on June 1, announced its most ambitious original slate in its 8-year history. The net has been holding mobile upfront presentations and client

    By Cablefax Staff

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    04/08/2013

    Programming

    Ali Velshi , former CNN chief business correspondent and anchor of “Your Money,” has joined US-based news channel Al Jazeera America . The channel (currently Current ) is set to launch later this year

    By Cablefax Staff

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    04/08/2013

    Social Circle

    ABC Family 's “Pretty Little Liars” was the #1 Tweeted series across all TV in 1Q (8.28mln tweets), accounting for 4 of the Top 5 most-tweeted TV

    By Cablefax Staff

    Found in: /
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  • Premium Content

    04/08/2013

    On the Hill

    The House Subcmte on Communications scheduled a markup of Internet freedom legislation making it the policy of the US to promote global Internet free

    By Cablefax Staff

    Found in: /
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The Daily

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Wednesday–August 20

Effros: What’s In a Name?

Commentary by Steve Effros OK, so I didn’t coin that phrase, Shakespeare did, in Romeo and Juliet. Juliet points out that a “rose, by any other name, would smell as sweet.” In other words, the “name”

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