Our Take:

Snapchat has redesigned its interface to draw more users to its Discover section, a portal for news and entertainment launched in January. There is now promoted content from its partners–several of which are TV brands: ESPN, CNN, Fusion and others–which represents the app’s first attempts at monetization through advertising. We wrote about how agencies are approaching the new ad formats here. Here’s what’s different: Now, the interface shows five of its media partners on the Stories page, rather than requiring the user to click on an icon. Check out more of the details below from the Wall Street Journal.

Snapchat on Monday changed the layout of its app to bring more visibility to its “Discover” section for news articles and ads. With the update, Snapchat began promoting content from ESPN, CNN, Cosmopolitan, Yahoo and its other media partners from the “Stories” tab inside the app, located one swipe to the right of the camera.

Read More at The Wall Street Journal

The Daily

Subscribe
Tuesday–April 13

Doubling Down on Robocall Fight

The FCC is continuing its war against robocalls. The Consumer and Governmental Affairs Bureau issued a public notice and sent letters to major phone companies and third-party developers of call blocking tools to get updated information on their efforts to block unwanted calls to consumers.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.