Our Take:

Traditional TV is actually “new media,” according to Hulu’s svp of sales Peter Naylor, who penned an op-ed in AdWeek. Watching television via an IP address is completely revamping the definition of television, he writes, and the result is that addressable advertising’s data-led targeting and flexibility with creative are redefining the questions advertisers should be asking. It’s no longer about median age or indexing with millennials. Naylor’s pitch is timely, as the company prepares for its newfront presentation next week. Advertisers and media buyers will descend upon NYC for a two-week period during which digital outlets like Hulu and traditional players like CNN, who are seeking to promote their digital presences, will explain why dollars should be spent with them. According to IAB Internet advertising revenues in the U.S. reached $60 billion last year–so there’s a large pie to be divvied up.

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you’re asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences. Every day, we are asked questions like “What is Hulu’s median age?”

Read More at Ad Week

The Daily

Subscribe

Carr Cries Overbuilding Foul

Republican FCC commish Brendan Carr is taking aim at rules for spending the $350 billion in American Rescue Plan Act funds on broadband projects. “Rather than directing those dollars to the rural and other

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.