In a survey commissioned by Ad Week, users ages 13-34 revealed what they think about Instagram (300 million daily users) and the fast-growing platform Snapchat (150 million). A majority of users rarely notice the ads on both platforms of think “they’re ok.” It’s pretty much split down the middle when looking at which platform they’d chose if they could use only one (Snapchat won by a hair). But the cool factor was owned by Snapchat (64% thought it was cooler than Instagram), and Snapchat also has better features in their view (67.3%). This kind of information is useful for advertisers looking for insights to inform their buys. Plenty of TV and media brands have a presence on Snapchat, but you hear less about Instagram. Another interesting study finding: most users did not notice that both platforms even had ads–which is good for the user experience… but not so good for ad recall.
Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its shoulder.