Our Take:

In a survey commissioned by Ad Week, users ages 13-34 revealed what they think about Instagram (300 million daily users) and the fast-growing platform Snapchat (150 million). A majority of users rarely notice the ads on both platforms of think “they’re ok.” It’s pretty much split down the middle when looking at which platform they’d chose if they could use only one (Snapchat won by a hair). But the cool factor was owned by Snapchat (64% thought it was cooler than Instagram), and Snapchat also has better features in their view (67.3%). This kind of information is useful for advertisers looking for insights to inform their buys. Plenty of TV and media brands have a presence on Snapchat, but you hear less about Instagram. Another interesting study finding: most users did not notice that both platforms even had ads–which is good for the user experience… but not so good for ad recall.

Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its shoulder.

Read More at Ad Week

The Daily

Subscribe

FCC Eyes EEO

The FCC wants to refresh the record on Equal Employment Opportunity data collection regarding race and gender. It’s specifically looking at Form 395-B, which is intended to gather workforce composition data

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.