media landscape

In partnership with MediaBiz, Cablefax will be presenting weekly data charts illustrating advanced OTT and TVE content tracking metrics, including information on how complete an OTT service’s content library is, how content distribution windows vary and how exposed specific pieces of content are across the OTT and TVE landscape. For more information on Cablefax’s data partnership with MediaBiz, check out the announcement here.

As of September 1, 2016, Amazon leads Hulu and Netflix when comparing the big three services by the number of titles offered with more than 5,600 TV series and movies. Netflix is second with about 4,500 and Hulu finishes last with about 3,700 titles. However, Netflix jumps to the top position when calculating the total number of viewable hours with more than 30,000 hours. Key takeaway: Amazon serves up more movies than Hulu or Netflix while Netflix offers more episodes which translate into the most hours of viewable content.

MediaMetrics charts for CableFax_2016-September_Week5_C16

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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