Our Take:

YouTube and Facebook have been battling to appeal to online creators by offering a advertising revenue share model. Meanwhile, Comcast is cooking up its own free streaming solution, called “Watchable,” which tops the revenue of both platforms, reports the Wall Street Journal. It’s offering a whopping 70% of ad revenue, compared to Facebook and YouTube’s approximately 55%. Comcast also will have a subscription service called Stream, but that’s for Comcast Internet subs only. Then there’s Verizon, which is launching its own free, ad-supported service. Go90 will launch in the coming weeks, too. Interestingly, the article says that Comcast is not looking to become a direct competitor to YouTube and Facebook; instead, it’s looking to draw in a millennial audience and provide a platform for semi-pro and professional videos–not user-generated. 

Comcast is offering Web content partners for its new, free streaming portal a more attractive advertising revenue split than what they get from YouTube or Facebook. The cable giant plans to allow the short-form video creators to keep 70% of the ad revenue they generate from its soon-to-come “Watchable” streaming portal and on-demand channel, according to people familiar with the matter.

Read More at The Wall Street Journal

The Daily



Former Time Warner Cable marketing exec Brian Kelly passed away Nov. 17 peacefully at his home following a three-and-a-half year battle with cancer. He was 62. Kelly served as President of Residential Services

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