Our Take:

Facebook is getting ready to take on YouTube’s ad revenue sharing model for creators of video content, which means some real competition, reports re/code. It’s the first time Facebook has decided to share revenue with video creators, so it marks a real step into YouTube territory. It’s even the same revenue share: 55% for the creator, 45% for the platform. The social network has been making huge strides with video since it introduced autoplay into its news feed, and this is clearly another step in that direction. The revenue share doesn’t apply to all videos, though; Facebook is rolling out a “Suggested Videos” feed, which it’s testing with a few dozen partners.

[ptraw]No coincidence here: Facebook’s revenue split is the same as YouTube’s.[/ptraw]

YouTube finally has some serious competition. Facebook is offering video creators like the NBA, Fox Sports and Funny or Die a revenue split from ads sold alongside their videos beginning this fall.

Read More at Recode

The Daily

Subscribe
Tuesday–April 28

Kimmel, Disney Back on the Hot Seat

It feels like September again with Jimmy Kimmel back in the news facing attacks from President Trump and other federal leaders. But the tensions feel a bit higher this time around.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.