Facebook is getting ready to take on YouTube’s ad revenue sharing model for creators of video content, which means some real competition, reports re/code. It’s the first time Facebook has decided to share revenue with video creators, so it marks a real step into YouTube territory. It’s even the same revenue share: 55% for the creator, 45% for the platform. The social network has been making huge strides with video since it introduced autoplay into its news feed, and this is clearly another step in that direction. The revenue share doesn’t apply to all videos, though; Facebook is rolling out a “Suggested Videos” feed, which it’s testing with a few dozen partners.
YouTube finally has some serious competition. Facebook is offering video creators like the NBA, Fox Sports and Funny or Die a revenue split from ads sold alongside their videos beginning this fall.