It’s been less than a year since Ma began steering FreeWheel, but she’s used that time to the fullest. The company rolled out a new technology in April that allows sellers to deliver video advertising on an addressable basis across platforms using aggregated, de-identified data. Charter and Comcast jumped on board to pilot the technology. FreeWheel also has continued building new partnerships and was tapped by Fox to enable programmatic sales of addressable VOD advertising on set-tops. Ma gives a lot of credit to the teams around her for the company’s achievements. She sincerely believes that anything is possible if you have the right people in your court, and actively encourages those she mentors to pursue careers based on their passions. “The openness starts with upper-level management team,” she says. “Encourage people to bring up different ideas and create more open feedback channels. For instance, FreeWheel has a weekly global check-in with the opportunity for employees to ask questions directly.”
Who deserves a biopic made about their life and why?
Ruth Bader Ginsburg. She was a live long advocate for gender equality. She is a role model for all of us.
My best advice for fostering open, honest communication…
Encourage communication at all levels, and leaders should take the lead to practice. The openness starts with upper-level management team. Encourage people to bring up different ideas and create more open feedback channels. For instance, FreeWheel has a weekly global check in with the opportunity for employees to ask questions directly.
