The consumer packaged goods category is a $27 billion industry—the largest in the advertising business—spanning food, household items, personal care and beauty. In August, Betron secured a doozy of a deal when ESPN’s “College Gameday” football pregame show secured Coors Light as its first-ever beer sponsor. That’s just one of many big scores in her playbook this year. “Disney is walking the walk,” she says. “We have several women at the C-level of the company, and our president of advertising sales is a woman.”
What specifically does your company do to support and elevate the women who work there?
We have division-specific and enterprisewide ERG groups for women. More importantly, Disney is walking the walk. We have several women at the C-level of the company, and our president of advertising sales is a woman.
How can the industry do a better job of recruiting women and ensuring they have a path to senior positions?
The number one thing I hear all the time is flexibility. I have four women on my team in job shares, and several people who work remotely once a week. There is zero effect on their productivity.
What advice would you give your 13-year-old self?
Relax. It’s all going to work out much better than you could imagine!